An SEO audit report is a way to evaluate a website performance in search engine friendliness. It is typically done before an SEO campaign. This way, it is easy to know, track, and measure the work needed to be done.
Rather than implement only general SEO tactics that everyone can do, and audit report will tell you what unique work should be done on your website.
The conclusion of an audit should summarize the strengths and weaknesses of your website. And you should also know where to concentrate your SEO efforts.
Top Reasons For an SEO Audit Report
- You know that traffic to your website has decreased, or you think it should be higher.
- You notice competition ranking higher, and you want to stay ahead.
- You want to follow-up on previous SEO work to see if it was effective.
- You want to have a specific SEO roadmap on how to increase organic traffic.
Applying general SEO tactics could be a waste of time. It is better to audit your site, so you know exactly what needs to be done to rank higher.
How often should you do an audit?
Audits are typically done before SEO work is implemented. However, it is a good idea to routinely do an audit at least two times a year. This way it is easier to keep tabs on search engine changes, and how your competition is doing.
How to do an SEO audit?
- Do it yourself.
- Use an SEO tool.
- Hire an SEO expert.
It is likely that when completing an audit, you will use a combination of these three methods. There are some all-in-one SEO audit tools to do a quick job. However, doing a manual audit will give you a more accurate look at your website’s search engine friendliness.
How long does it take to do an SEO audit?
The length of an audit depends on the methods used and size of the website being audited. A general tool can complete an audit very quickly. Whereas a manual audit could take several or more hours. If it is too expensive or time-consuming to do a complete manual audit, you should at least incorporate some manual components in the audit. Think of it as an investment in your business. A proper audit will give you the information you need to outrank the competition and grow your business.
Before you start an audit, it is very important to use some analytical tools to gather recent statistics about the website. These stats will serve as a baseline that you can compare with future stats, after you complete the audit and implement SEO.