Search Engine Optimization Tools to Start a Site Audit

It is good idea to start with some general search engine optimization tools (“SEO”) to start the audit of a website. Browseo is a good SEO tool. It allows you to see your website the same way a search engine does.

To use Browseo, simply type in the URL you want to analyze, and wait for the results to come up. On the right hand side of the results, there is information regarding how many words and links are on the page. You can also see the given title of the page, keywords, and meta description.

Another useful result is the SERP (“Search Engine Results Page”) preview. Analyzing the SERP may uncover some ways to modify the meta description to encourage more click-throughs.

Being able to see all this information, along with the character count for each section of the page, makes this a useful SEO tool. Having this information grouped together allows you to easily check if it aligns with best SEO practices.

Check Domain Before you Buy

It is suggested that you check a domain name before you buy it. There is a chance this domain was used before you. In most instances, the domain will be okay. However, if it was ever used for malicious or spam activity, then it may be very difficult to rank with that domain.

There is a free SEO tool called WayBack Machine. This site archives web pages, and allows you to see what they looked like in past years. Type in the domain and browse the history.

search engine optimization tools

Look closely at the different archives of the domain in question. Check for spam content, such as link farming, or anything that looks malicious. If you see this, then that domain could work against any SEO efforts.

If your domain has been marked negatively by Google, it is possible to submit the domain to Google, and ask for reconsideration. However, this can be a time-consuming task. Depending where you are in the process, it may be better to register a different domain. Your best bet is to check a domain before you buy it.

SEO Questions and Methods for Every Site Audit

A good list of SEO questions should be discussed with clients before the start of a site audit. Consider the following list as an example.

SEO Questions to Start a Site Audit

  1. SEO QuestionsHas there been in any previous SEO work, and do you have reports?
  2. What are your current SEO goals?
  3. What are the most important pages, products, and services you have?
  4. Where should we focus the effort?
  5. What’s the current marketing strategy?
  6. What other advertising is there?
  7. Are the statistics available for current traffic, popular pages, etc.?
  8. Is there anything I missed?

SEO Methods to Start a Site Audit

The website itself is a good place to start an SEO audit. The website should be setup to convert. Afterall, if you increase organic traffic to your website, it will not do any good if your site is not converting.

Make sure there is a call to action prominently displayed on the page. You want to direct users what to do. Don’t make the users guess what you want from them. Ask yourself how the call to action could be stronger.

Many businesses make the mistake of talking about themselves on the landing page. Rather, you want to talk about the customer, and what the business can do for them. Put the business information on an about page.

Look at the landing page and think about what it is saying. Think of how this could more directed to what the business can do for the customer.

Quick SEO Analyzer Tactics

  • Check the business on common social media pages, and make sure the profiles are complete and accurate.
  • Do a Google search on the business name to see what information pulls up on the business.
  • Google and see what pages are indexed, and how high they come up. Pages that do not show may not be indexed.
  • Check on mobile devices for responsiveness. Test various features of the website on 2 or 3 mobile devices for functionality.
  • Check the Google Analytics account to get a quick snapshot of traffic the website is getting.

SEO Audit Report – Why Get One – What It Tells You

SEO audit reportAn SEO audit report is a way to evaluate a website performance in search engine friendliness. It is typically done before an SEO campaign. This way, it is easy to know, track, and measure the work needed to be done.

Rather than implement only general SEO tactics that everyone can do, and audit report will tell you what unique work should be done on your website.

The conclusion of an audit should summarize the strengths and weaknesses of your website. And you should also know where to concentrate your SEO efforts.

Top Reasons For an SEO Audit Report

  • You know that traffic to your website has decreased, or you think it should be higher.
  • You notice competition ranking higher, and you want to stay ahead.
  • You want to follow-up on previous SEO work to see if it was effective.
  • You want to have a specific SEO roadmap on how to increase organic traffic.

Applying general SEO tactics could be a waste of time. It is better to audit your site, so you know exactly what needs to be done to rank higher.

How often should you do an audit?

Audits are typically done before SEO work is implemented. However, it is a good idea to routinely do an audit at least two times a year. This way it is easier to keep tabs on search engine changes, and how your competition is doing.

How to do an SEO audit?

  1. Do it yourself.
  2. Use an SEO tool.
  3. Hire an SEO expert.

It is likely that when completing an audit, you will use a combination of these three methods. There are some all-in-one SEO audit tools to do a quick job. However, doing a manual audit will give you a more accurate look at your website’s search engine friendliness.

How long does it take to do an SEO audit?

The length of an audit depends on the methods used and size of the website being audited. A general tool can complete an audit very quickly. Whereas a manual audit could take several or more hours. If it is too expensive or time-consuming to do a complete manual audit, you should at least incorporate some manual components in the audit. Think of it as an investment in your business. A proper audit will give you the information you need to outrank the competition and grow your business.

Before you start an audit, it is very important to use some analytical tools to gather recent statistics about the website. These stats will serve as a baseline that you can compare with future stats, after you complete the audit and implement SEO.

Google First Page Competition Analysis

google first page
Get that Google first page search result.

Check into keyword competition on Google first page results. Test out your keywords before you use them. If one of these phrases turns up high authoritative websites, It will be nearly impossible to rank in the top spots for that keyword. It is best to scratch it off the list, and try another one.

Examples of authoritative sites are Amazon and Wikipedia. It is better to use keywords that do not serve up this type of sites in Google first page results. If you find a keyword that turns up low authoritative sites, such as article directories, or free blogger platforms, then these are great keywords you want to quickly implement in your SEO campaign.

Web Page Ranking Tools

It is not exactly known how much weight Google gives to page rank as a determining factor for landing on the coveted front of page of search results. However, the page rank of your competition is a good indicator for how likely it is that your site can land on the first page of Google.

As a general rule of thumb, if much of your competition has a page rank of 4 or higher, it could be very difficult to get the results you want with that keyword. On a scale of 0 – 10 for page rank, a 4 is considered very good. Pages that have this high of ranking, do not necessarily need all the SEO tactics that you would need to use.

Google also considers individual page authority. It tends to give more weight to page authority over domain authority.

Two free website ranking tools to use are MozBar and SEOquake. These are free browser extensions. SEOquake will tell you page rank. MozBar displays page and domain authority.

web page ranking tools
This is how the MozBar and SEOquake extensions look in a browser.

Focus on finding keywords that turn up Google first page results with page ranks of 3 or less, and domain authority of 40 or less. These keywords will be great candidates to use at the start of an SEO campaign.

Increase Organic Traffic With Long-Tail Keywords

increase organic traffic
Choose the right keywords to increase organic traffic to your site.

The best way to increase organic traffic is to choose keywords that will quickly get targeted, organic search traffic to your site. It is worth taking a moment to understand keywords, so that you will know how to choose the best keywords.

A Keywords Guide to Increase Organic Traffic

There are five characteristics that keywords should have in order for them to be helpful for your SEO performance.

  1. Good Traffic Numbers: There should be an adequate number of searches with the keywords, so that they can generate traffic.
  2. Sponsored Ads: The keywords should be profitable. Type them in Google and see if sponsored ads come up in the search results.
  3. Relevant: The keywords must be very relevant to the products or services offered on your site.
  4. Beatable Competition: Some keywords may already be owned by your competition. It is not suggested to spend time and money on keywords that may be impossible to outrank the competition with. Use keywords that can beat the competition.
  5. Attracts Targeted Traffic: If the traffic is targeted, then the chance for conversion is much higher.
organic keywords
Understand the best organic keywords for increasing traffic.

Keywords show users interest and intent. Informational (sometimes called “head”) keywords are used when someone is looking for information. transactional (sometimes called “long-tail”) keywords are used when someone is ready to take action after their search.

Head keywords are usually one or two words long. They are broad and have high search volume. However, there is usually not much buyer intent associated with head keywords. An example of a head keyword is “large dogs”.

Long-tail keywords are at least three to four words, and are more specific. Search volume is usually low, but they drive targeted traffic. This translates to higher conversion rates. An example of a long-tail keyword is “best large breed dog food”

Choose Long-Tail Keywords for Quick Wins

Start an SEO campaign with keywords that can give you some “quick wins” on the first page of Google. This will give you early organic search momentum. Be sure the keywords meet the five characteristics needed to be successful.

Contact BrokerStir for an SEO Consultation to increase organic traffic to your website.

Slow Loading Website FIX

slow loading website
A signal that makes users want to leave your site.

A slow loading website will hurt website ranking SEO performance. Thus, page speed is very important. It not only affects SEO rank, it also affects conversion. Users may leave your site quickly if the page loading speed appears to be slow. Visitors and search engines like pages that load quickly.

Many different issues can affect page loading speed. It is best to test the site first, and then apply the fixes as suggested by the test results.

Test for Slow Loading Website

Test website speed for free at It will grade your site. The bottom grade area shows website content breakdown. This area tells you what is taking the most time to load on the website.

The site will tell you how you can fix a slow loading website. It runs a test, gives you results, and instruction on how to improve website performance.

For example it might recommend to cache the browser, or to enable compression. Too many files can slow down your site.

The enable compression guide will provide code that can be added to the .htaccess file. Ask a web programmer if you need help updating the .htaccess file.

Google Developers Page Speed Insights is another great tool for improving a slow loading website. It analyzes how fast a site loads on mobile and desktop devices, and then recommends fixes. Even though this tool gives a breakdown between mobile and desktop devices, the suggested fixes will usually enhance page loading speed on all devices.

Following recommendations suggested by these tools should dramatically increase the speed of a slow loading website. Since page speed is very important when it comes to having Google first page search results and user conversion, it is worth the resources to ensure your site is performing at an optimal level.